I work across PharmEasy’s consumer product, primarily within Diagnostics, solving problems across discovery, conversion, trust and core product journeys. What I’ve worked on: • Worked across 19 product and design initiatives spanning Diagnostics, B2C commerce, core product flows, UX improvements and design systems. • Designed 10+ landing pages and service experiences across Diagnostics, including Fever Diagnostics, Vaccinations, Radiology, Gut Microbiome and other diagnostic services. • Designed core product experiences including Family Booking, High-AOV PDP, Patient Unification, Quick Actions and Friction Reduction, working through complex flows, edge cases and implementation constraints. • Used Microsoft Clarity and UX audits to identify usability issues from real user behaviour and turn those findings into product improvements. Built reusable landing-page frameworks, trust patterns and typography standards that could scale across multiple experiences. • Also worked on Pharmacy/OTC experiences, including Cold Chain and vaccine authenticity, extending trust and product-information patterns beyond Diagnostics. • Designed the Fever Diagnostics Landing Page, which generated 257K+ visits, 12K+ package add-to-carts and ₹1.4 Cr estimated GMV, with 15.6% LP → Package Detail and 29.8% Package Detail → Add-to-Cart conversion.

Used to design with the super chill and talented folks at Asymmetri, a design-driven studio that thrives on creativity, clarity, and bold ideas. There, I got to: • Craft clean, thoughtful UI/UX for real-world products • Collaborate with designers, devs, and founders across diverse projects • Contribute to mobile apps, websites, and brands that are still finding their voice • Learn fast, experiment freely, and grow in a space that actually encourages it This role didn’t just helped me improve my design chops, it taught me how to build design that actually works for people.

• Redesigned company websites, boosting usability and brand consistency. • Collaborated on a SaaS tool redesign to simplify complex user workflows.

• Designed user-centric web/mobile interfaces for 5+ client projects. • Conducted end-to-end UX processes (research → wireframes → prototypes).

• Built a Shopify store from scratch for a luxury gym apparel brand. • Prioritized minimalist UI to reflect the brand’s premium identity.

• Led end-to-end design for the company’s mission-driven website. • Aligned UX strategy with educational goals and stakeholder vision.